Background: Clay producers in Norte de Santander have faced considerable controversy. A few years ago, they were considered strong businesses with a promising future, providing a significant number of jobs. These producers relied heavily on selling their products to neighboring Venezuela, and many have gone under since 2008 due to the so-called "CADIVI debt." Those that have survived are the ones that continued selling their products both domestically and internationally. Objective: To analyze new market opportunities and new products for clay producers in Norte de Santander. Methods: The research involved data collection, reviewing past studies, and identifying the main problems affecting this sector. This information was used to identify potential solutions for the region's clay producers. Results: Most of the products manufactured in Cúcuta are for construction projects. Bricks, tiles, and roofing tiles are essential for building houses and other structures. In Cúcuta, no products other than those already mentioned have been found, as the most in-demand items are roof tiles, tiles, and bricks, since these are the most profitable products for exporting companies. No new products have ever been exported. Potential markets include Central and North America. Conclusion: The possibility of producing new products was determined, since clay is a very useful material not only for the production of bricks, tiles, and tiles but also has many applications in ceramics, bathroom fixtures, kitchen utensils, and many other products. It was found that the clay industries in Cúcuta have not ventured into these products, which would be very beneficial for competitiveness not only nationally but also internationally. Potential markets include Panama, Guatemala, Puerto Rico, Canada, and Ecuador.