{"id":6259,"date":"2024-07-06T22:46:16","date_gmt":"2024-07-07T03:46:16","guid":{"rendered":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/?p=6259"},"modified":"2025-05-17T22:50:27","modified_gmt":"2025-05-18T03:50:27","slug":"teoria-y-estrategia-publicitaria-visita-tecnica","status":"publish","type":"post","link":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/teoria-y-estrategia-publicitaria-visita-tecnica\/","title":{"rendered":"Teor\u00eda y estrategia publicitaria \u2013 Visita T\u00e9cnica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6259\" class=\"elementor elementor-6259\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d1ba63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d1ba63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f11f094\" data-id=\"f11f094\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ab378 elementor-widget elementor-widget-heading\" data-id=\"44ab378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Teor\u00eda y estrategia publicitaria \u2013 Visita T\u00e9cnica <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21dba8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21dba8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f60bc3\" data-id=\"7f60bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7860cb2 elementor-widget elementor-widget-text-editor\" data-id=\"7860cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como parte del desarrollo de la asignatura Teor\u00eda y Estrategia Publicitaria, 19 estudiantes del programa de Dise\u00f1o Gr\u00e1fico participaron en una visita t\u00e9cnica a Celeus Group ubicada en C\u00facuta, una agencia reconocida por su enfoque estrat\u00e9gico en comunicaci\u00f3n visual y branding. La actividad permiti\u00f3 conocer de primera mano el proceso de construcci\u00f3n de campa\u00f1as publicitarias y su adaptaci\u00f3n a distintos p\u00fablicos y plataformas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0eddb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0eddb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61bb439\" data-id=\"61bb439\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec0289 elementor-widget elementor-widget-image\" data-id=\"fec0289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"444\" src=\"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-content\/uploads\/sites\/2\/2025\/05\/celeus_1-768x455.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6260\" alt=\"\" srcset=\"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-content\/uploads\/sites\/2\/2025\/05\/celeus_1-768x455.jpg 768w, https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-content\/uploads\/sites\/2\/2025\/05\/celeus_1-300x178.jpg 300w, https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-content\/uploads\/sites\/2\/2025\/05\/celeus_1.jpg 1021w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:59.26%;max-width:1021px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba19b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba19b5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e00ddee\" data-id=\"e00ddee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32afa92 elementor-widget elementor-widget-text-editor\" data-id=\"32afa92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante la jornada, los estudiantes interactuaron con el equipo creativo y estrat\u00e9gico de la agencia, quienes compartieron casos reales, metodolog\u00edas de trabajo y herramientas utilizadas para diagnosticar y posicionar marcas en el mercado. A partir de este intercambio, los estudiantes tuvieron la oportunidad de analizar problem\u00e1ticas actuales del sector y proponer nuevas estrategias de comunicaci\u00f3n visual adaptadas a las caracter\u00edsticas espec\u00edficas de diferentes segmentos de mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e44a7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e44a7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a99b0\" data-id=\"39a99b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b85760 elementor-widget elementor-widget-text-editor\" data-id=\"1b85760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El impacto de esta experiencia fue clave en el proceso formativo, al fomentar una comprensi\u00f3n m\u00e1s profunda de la relaci\u00f3n entre teor\u00eda y pr\u00e1ctica en el \u00e1mbito publicitario. Adem\u00e1s, permiti\u00f3 fortalecer el pensamiento estrat\u00e9gico, la creatividad aplicada y la capacidad de an\u00e1lisis de los estudiantes, prepar\u00e1ndolos para enfrentar los desaf\u00edos reales del mercado desde una perspectiva cr\u00edtica e innovadora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75c51f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75c51f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eeb2c2\" data-id=\"7eeb2c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8f6b6 elementor-widget elementor-widget-text-editor\" data-id=\"5d8f6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oficina de Comunicaciones<\/p><p>06 de julio 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Teor\u00eda y estrategia publicitaria \u2013 Visita T\u00e9cnica Como parte del desarrollo de la asignatura Teor\u00eda y Estrategia Publicitaria, 19 estudiantes del programa de Dise\u00f1o Gr\u00e1fico participaron en una visita t\u00e9cnica a Celeus Group ubicada en C\u00facuta, una agencia reconocida por su enfoque estrat\u00e9gico en comunicaci\u00f3n visual y branding. La actividad permiti\u00f3 conocer de primera mano&hellip; <a class=\"more-link\" href=\"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/teoria-y-estrategia-publicitaria-visita-tecnica\/\">Seguir leyendo <span class=\"screen-reader-text\">Teor\u00eda y estrategia publicitaria \u2013 Visita T\u00e9cnica<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6260,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[760,645,761,10,759,47,100],"class_list":["post-6259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-diseno-grafico","tag-celeus-group","tag-comunicacion-visual","tag-creatividad-aplicada","tag-diseno-grafico","tag-estrategia-publicitaria","tag-publicidad","tag-visita-tecnica","entry"],"_links":{"self":[{"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/posts\/6259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/comments?post=6259"}],"version-history":[{"count":4,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/posts\/6259\/revisions"}],"predecessor-version":[{"id":6264,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/posts\/6259\/revisions\/6264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/media\/6260"}],"wp:attachment":[{"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/media?parent=6259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/categories?post=6259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fesc.edu.co\/micrositios\/grafico\/wp-json\/wp\/v2\/tags?post=6259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}