Analysis of the Impact of Fast Fashion on Fashion Competitiveness in Cúcuta
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Fast fashion, competitiveness, sustainable fashion, Cúcuta, circular economy, ethical traceability, Industry 4.0
This article exposes the impact of the fast fashion business model on the competitiveness of the textile and fashion design sector in the city of Cúcuta, identifying the main reasons, challenges, and strategies that local microenterprises adopt to maintain their differentiation against this global phenomenon. Adopting a qualitative approach through a descriptive multiple case study, a convenience sample of local microenterprises and sewing workshops was selected as the main data collection instrument through Google Forms surveys. The results confirm that fast fashion generates a negative impact on local sales, driven by the high price sensitivity of the border buyer that gives fast fashion a competitive advantage based on cost leadership. In this situation, local companies manage reduced staff with good remuneration and dignified treatment, prioritizing quality, made-to-measure customization, ethical traceability, and direct customer service. The sustainability of fashion in Cúcuta depends on how exclusivity and conscious consumption are managed to differentiate from fast fashion's obsolescence and low prices, aligning with initiatives like Cúcuta Moda (CUMO) and circular economy pioneers such as Proditextil Moda SAS and Fabricato.
Alonzo Ortiz, S.N., Sánchez Montaña, M.M., Rolón Rodríguez, B.M. (2025). Análisis del impacto del Fast Fashion en la competitividad de la moda en Cúcuta. Documento FESC.
Chugchilán, G., Rivera, D. (2025). Fast fashion: modelo de negocio y obsolescencia programada. Revista Textil Internacional.
Ojeda, D., Camargo, A., Pallares, G. (2023). Competitividad en cadena de suministro textil Cúcuta. Revista Norte Santander.
Castellanos-Barón, K.V. (2025). Desafíos de la Economía Circular en la Industria de la Moda de Cúcuta. Revista Científica UFPS.
Barón, K.V.C. (2025). Challenges of the Circular Economy in Cúcuta's Fashion Industry. Dialnet.
Mundo Textil (2025). Fast fashion: modelo inviable o motor reactivación industria colombiana.
Núñez-Tabales, J., Del Amor-Collado, E., Rey-Carmona, F. (2021). Economía circular en moda. Sustainability.
Boárquez, K., Pinto, E. (2024). Moda sostenible Colombia 1980-2022. Revista Colombiana Diseño.
Hernández, R., Fernández, C., Baptista, P. (2020). Metodología de la investigación (7ma ed.). McGraw-Hill.
Cúcuta Moda (CUMO) (2025). Informe evento textil sostenible
Proditextil Moda SAS (2025). Prácticas economía circular Cúcuta
Fabricato (2025). Sostenibilidad cadena suministro denim.
CEPAL (2023). Comercio digital América Latina.
OCDE (2023). Digital trade Latin America.
This article exposes the impact of the fast fashion business model on the competitiveness of the textile and fashion design sector in the city of Cúcuta, identifying the main reasons, challenges, and strategies that local microenterprises adopt to maintain their differentiation against this global phenomenon. Adopting a qualitative approach through a descriptive multiple case study, a convenience sample of local microenterprises and sewing workshops was selected as the main data collection instrument through Google Forms surveys. The results confirm that fast fashion generates a negative impact on local sales, driven by the high price sensitivity of the border buyer that gives fast fashion a competitive advantage based on cost leadership. In this situation, local companies manage reduced staff with good remuneration and dignified treatment, prioritizing quality, made-to-measure customization, ethical traceability, and direct customer service. The sustainability of fashion in Cúcuta depends on how exclusivity and conscious consumption are managed to differentiate from fast fashion's obsolescence and low prices, aligning with initiatives like Cúcuta Moda (CUMO) and circular economy pioneers such as Proditextil Moda SAS and Fabricato.
Alonzo Ortiz, S.N., Sánchez Montaña, M.M., Rolón Rodríguez, B.M. (2025). Análisis del impacto del Fast Fashion en la competitividad de la moda en Cúcuta. Documento FESC.
Chugchilán, G., Rivera, D. (2025). Fast fashion: modelo de negocio y obsolescencia programada. Revista Textil Internacional.
Ojeda, D., Camargo, A., Pallares, G. (2023). Competitividad en cadena de suministro textil Cúcuta. Revista Norte Santander.
Castellanos-Barón, K.V. (2025). Desafíos de la Economía Circular en la Industria de la Moda de Cúcuta. Revista Científica UFPS.
Barón, K.V.C. (2025). Challenges of the Circular Economy in Cúcuta's Fashion Industry. Dialnet.
Mundo Textil (2025). Fast fashion: modelo inviable o motor reactivación industria colombiana.
Núñez-Tabales, J., Del Amor-Collado, E., Rey-Carmona, F. (2021). Economía circular en moda. Sustainability.
Boárquez, K., Pinto, E. (2024). Moda sostenible Colombia 1980-2022. Revista Colombiana Diseño.
Hernández, R., Fernández, C., Baptista, P. (2020). Metodología de la investigación (7ma ed.). McGraw-Hill.
Cúcuta Moda (CUMO) (2025). Informe evento textil sostenible
Proditextil Moda SAS (2025). Prácticas economía circular Cúcuta
Fabricato (2025). Sostenibilidad cadena suministro denim.
CEPAL (2023). Comercio digital América Latina.
OCDE (2023). Digital trade Latin America.
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