Analysis for Inventory and Sales Management in Colombian Microenterprises

Abstract

This analysis examines inventory and sales management in Colombian microenterprises, evaluating the impact of manual recording methods on business profitability and sustainability. A mixed-method investigation was conducted using a descriptive-propositive design, based on quantitative surveys and qualitative techniques such as interviews and focus groups with a sample of micro-entrepreneurs in the Norte de Santander region. Through this method, it was possible to explore current empirical practices, quantify economic losses, and identify barriers preventing technological adoption. The results indicate that, although there is a high willingness to change and a latent need for organization, software implementation is hindered by perceptions of complexity, high costs, and a lack of digital training. Additionally, it is evident that owners identify advantages in digitalization, such as preventing product stockouts and controlling profits, but they require tools tailored to their mobile operational reality. Overall, the findings indicate the need to develop simplified technological solutions that prioritize usability over accounting sophistication, promoting an effective transition toward formalization and administrative efficiency.