Practical Guide to Exporting Colombian Handicrafts via E-commerce

Abstract

This research analyzes the international projection of Colombian handicrafts through e-commerce and digital platforms, considering both the opportunities and challenges faced by this sector in the context of globalization. Although Colombian handicrafts possess significant cultural, symbolic, and commercial value that allows them to stand out in international markets, many producers still face difficulties in effectively participating in foreign trade. The main limitations identified include insufficient digital skills, limited access to technological tools, lack of knowledge of internationalization strategies, and dependence on traditional marketing channels. These conditions reduce artisans' competitiveness and restrict their ability to take advantage of the opportunities offered by digital environments to access new markets.

The study was conducted using a descriptive and documentary approach through the review of scientific articles, theses, academic repositories, and specialized documents related to international trade, the digital economy, and the internationalization of the handicraft sector. In addition, information from international organizations and specialized institutions was consulted to strengthen the theoretical framework. The findings revealed that low technological adoption, limited training, and insufficient institutional support directly affect artisans’ integration into global markets, increasing their dependence on intermediaries and reducing profit margins. In response to these challenges, the study proposes a practical guide aimed at facilitating the export of Colombian handicrafts through e-commerce. This proposal seeks to strengthen artisans’ technological and commercial capabilities, expand their business opportunities, and contribute to the international positioning of Colombia’s cultural heritage.