Impact of digitalization on the administrative management of small businesses in Cúcuta

Abstract

The present research project aims to analyze the impact of digitalization on the administrative management of small businesses in the city of Cúcuta. The research is based on the need to understand how the use of digital tools, such as spreadsheets, point-of-sale systems, commercial messaging applications, electronic invoicing platforms, social networks, digital wallets and inventory software, influences the organization of information, sales control, customer service, decision-making and the competitiveness of small-scale businesses. The study is developed under a quantitative approach, with descriptive scope and non-experimental cross-sectional design. The proposed sample consisted of 30 establishments selected through non-probabilistic convenience sampling. The results show that most merchants perceive positive benefits in information organization, customer service, error reduction and speed in daily processes. The main barriers identified are lack of knowledge, implementation costs and lack of time for training.