Connective Strategy for the Designer and Client

Abstract

Graphic design and visual communication have undergone a significant change due to technological evolution and the increasing importance of online presence. Effective collaboration between designer and client is essential to client satisfaction and project success. The objective of this scientific article is to propose a solution to the problem of different design perspectives between the client and the designer. The methods used in this article range from the collection of solid information to the solution found to this common problem in society, obtaining results from the idea carried out as well as the survey carried out on a number of people. In conclusion, effective communication between designer and client is the key to the success of any design project. It is normal that there are creative differences since each one has different perspectives and knowledge, but, nevertheless, both visions are valid and necessary to achieve a good result.