Neurodesign: The Visual Symphony of Science and Creativity

Abstract

Graphic design, a discipline that emerged in the late 19th century, has had a significant impact on society, becoming an integral part of our daily lives. This article explores the relationship between graphic design and neuroscience, emphasizing how understanding the visual processing of the human brain can enhance design effectiveness. The concept of neurodesign is introduced, combining neuroscientific principles with design to create visually striking and effective experiences.