Ramírez-Plazas, Elías, Juan Manuel Andrade-Navia, and Elvia María Jiménez-Zapata. “The Role of Marketing and Financial Decisions in the Management of Service SMEs in the Surcolombian Region”. Mundo FESC Journal 14, no. 30 (September 1, 2024): 404–420. Accessed November 13, 2026. https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1743.