Promoting green business innovation in base-of-thepyramid companies in Cúcuta through shared value and philanthropy

Anna Karina Niño Cano
Corporación Universitaria Minuto de Dios, Cúcuta, Colombia.
Angélica María Carvajal Guerrero
Corporación Universitaria Minuto de Dios, Cúcuta, Colombia

How to Cite

[1]
Niño Cano, A.K. and Carvajal Guerrero, A.M. 2024. Promoting green business innovation in base-of-thepyramid companies in Cúcuta through shared value and philanthropy. Mundo FESC Journal. 14, 28 (Jan. 2024), 303–313. DOI:https://doi.org/10.61799/2216-0388.1601.
Dimensions Metrics
https://plu.mx/plum/a/?doi=10.61799/2216-0388.1601

Base of the Pyramid, Innovative Behavior, Green Economy, Corporate Philanthropy, Social Innovation, Green Business