Analysis of mobile application for marketing advertising products through iOS and Android platforms

Abstract

Currently, many applications define the user's daily life: tools for sharing and accessing files from anywhere, platforms that facilitate sales and shorten commutes, and applications that connect people and expand their networks of contacts and friends. However, in the city of Cúcuta, there is no known application for marketing graphic design products. Therefore, the objective of this research was to analyze the need to design a mobile application (for tablets and cell phones) for iOS and Android platforms that allows users to purchase advertising products or graphic design-related services quickly, conveniently, and securely from anywhere. The methodology employed was qualitative, descriptive-experimental, and a survey was administered to 35 people. The results obtained highlight the use of new information technologies as a new form of marketing and product distribution, present in virtually all professional fields.