Situation of the Graphic Designer in the labor market of the City of Cúcuta.
Keywords:
Professional, self-taughtAbstract
In Colombia, Graphic Design programs have not been given sufficient importance as a professional career, leading many companies to hire individuals with extensive practical experience but lacking the theoretical and technical knowledge they could acquire through university studies. The objective of this study is to understand the situation of Graphic Designers in the labor market of the city of Cúcuta. The methodology employed is qualitative and descriptive, utilizing three interviews with Graphic Design professionals working in the city. The results indicate that designers with limited knowledge or who charge low rates are more easily hired. A contributing factor is that some educational institutions do not provide essential foundational design knowledge. The study concludes that professionals in this field are not being hired, and instead, companies are hiring individuals with practical experience.
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