Feasibility study for the creation of a fashion-focused magazine in the city of Cúcuta, Norte de Santander

Abstract

Cúcuta has been characterized by its robust and growing fashion and retail industry. Consequently, it ranks among the top production centers in Colombia, making it a leading manufacturing hub. Other cities come to Cúcuta to transform ideas into reality with consistent quality, and it is a leader in product replication. The objective of this article is to determine the feasibility of creating a fashion magazine in the city of Cúcuta, Norte de Santander. A quantitative methodological approach was used, as the research design was descriptive and field-based. The study yielded positive results; the respondents demonstrated a high level of interest in magazines and supported the idea of ​​creating one.