Analysis of rural tourism as an economic strategy in Salazar de las Palmas

Abstract

Rural tourism, an increasingly relevant option, benefits many rural families eager for new sources of income without uprooting themselves from their land. In Salazar de las Palmas, Norte de Santander, the imposing mountainous landscapes, vibrant waterfalls, powerful rivers, and productive coffee farms intertwine with genuine community warmth and ancestral rural customs that remain alive. All of this creates a captivating setting for those seeking rest and reconnection with nature. Even so, local people point out serious problems: poorly maintained roads, lack of signage, poor internet connectivity, and limited institutional support—factors that hinder the orderly growth of tourism in the municipality. This study examines rural tourism as an economic driver for the local development of Salazar de las Palmas. A qualitative and ethnographic approach is used, employing semi-structured surveys with residents and visitors, alongside interviews with a rural accommodation, a typical restaurant, and a supermarket, there were also tours of the main natural attractions. The results show a very vibrant impact of tourism on the local economy, with sales skyrocketing during the high season, small businesses flourishing, and jobs being created, although often temporary. At the same time, there is an urgent need to modernize infrastructure, promote tourism, and provide training in the sector. Based on these findings, it is believed that rural tourism could be a sustainable economic strategy if collaboration is encouraged among the community, authorities, and entrepreneurs, investment is made in key infrastructure, and cultural identity and environmental protection are set as the foundation in destination planning.