Crítica y redefinición de la planeación estratégica: hacia un enfoque adaptativo
DOI:
https://doi.org/10.61799/2216-0388.2129Palabras clave:
incertidumbre; pensamiento estratégico; planeación estratégica; transformación digital.Resumen
E
Este artículo está enmarcado dentro de las ciencias de la gestión. El objetivo es presentar un análisis crítico desde la óptica de diferentes autores de la planeación estratégica desde un enfoque investigativo y propositivo. Por medio de las fuentes consultadas mediante una revisión completa bibliográfica en bases de datos como Scopus, Science Direct, Wos, entre otras; de las cuales se examinan diferentes artículos científicos acerca de las principales críticas y reflexiones de la planeación estratégica. El escrito examina las falsedades de la predicción, formalización, y el alejamiento, por ser una planeación tradicional a diferencia de tener un pensamiento estratégico. Se concluye que la disciplina debe migrar de una planeación mecánica o tradicional hacia una planeación estratégica con propósito, que sea ágil, inclusiva y fundamentada en diagnósticos reales más que en eslóganes motivacionales y haciendo uso adecuado de la tecnología.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
