Analysis of competitiveness between the companies Los Olivos and La Esperanza in Cúcuta, Norte de Santander - according to Michael Porter's five forces
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competitividad, empresas, índice, análisis.
In Colombia, the level of competition among companies has increased over the last two years. Consequently, profitability is frequently measured against other companies, making it essential to consider economic and profitability performance in the current market. The goal is to acquire a dominant position by fostering the development of new strategies that promote innovation and continuous improvement in procedures, organization, resources, and financing, while managing these challenges without compromising quality and customer reliability. In this context, we analyzed the competitiveness between two funeral homes in Cúcuta, Norte de Santander, using Michael Porter's Five Forces framework. We examined how these companies have managed the high demand for funeral products, services, and services over the past two years.
Barrientos-Monsalve, E. J., Rosales-Núñez, N. A., Rojas-Suarez, J. P. & Barrientos-Rosales, M (2019). La teoría fundamentada como herramienta para investigar los escenarios del marketing, Mundo Fesc, 9(17), pp. 44-48.
Barrientos-Monsalve, E.J., Franco-Carreño, M.C., Buelvas-Gutiérrez, E.D., Morris Molina, L.H., Franco-Garcia, J.C. & Bautista-Rangel, H.M.
(2019). Theorization on case studies in business intelligence management on intellectual capital. (I. Publishing, Ed.) Journal of Physics: Conference Series, 012011.
C. Aguirre (29 de enero de 2014). Conexiónesan. Krugman, Porter y competitividad: a propósito de la visita de Paul Krugman al Perú. [Mensaje en un blog]. Recuperado de https://www.esan.edu.pe/conexion/actualidad/2014/01/29/krugmanporter- competitividad-peru/
Cebreros. (1993). eumed.net. Recuperado el 02 de 04 de 2019, de eumed.net: http://www.eumed.net/tesis-doctorales/2010/eea/Competitividad.htm
Dinero. (2018). Dinero. A Colombia aún le falta mucho para ser competitivo. [Mensaje en un blog]. Recuperado de https://www.dinero.com/edicion-impresa/pais/articulo/estudiosde competitividad-y-productividad encolombia/263959
marulanda ascanio, C., & bastos Osorio, L. (2018). Analysis of the main labor market indicators by gender in Cúcuta in the period 2010-2017. Mundo fesc, 90.
Marulanda-Ascanio, C., Bastos-Osorio, L.M., Gómez- Mina, L., & Barrientos-Monsalve E.J.
(2019) Analysis of the main labor market indicators by gender in Cúcuta in the period 2010-2017, Mundo Fesc, 9(17), pp. 90-97.
O’Donnell, K. (2013). Gestiopolis. Recuperado el 20 de Marzo de 2019, de https://www.gestiopolis. com/competitividad-empresarial/
Oster, S. (23 de 06 de 2015). Competitividad, concepto e importancia. Competitividad, concepto e importancia.
Porter, M. (1979). Las cinco fuerzas competitivas que moldean la estrategia. En M. Porter, Ser competitivo. España: Deusto.
Román, L. G. (2016). La globalización, un enfoque para el desarrollo y competitividad regional de Norte de Santander. Revista Apuntes de Administración, 1(1), 4-14.
Smith, A. (1974). efi- Economia y Finanzas internacionales. Recuperado el 20 de Marzo de 2019, de http://puceae.puce.edu.ec/efi/index.php/economia-internacional/12-teoriaclasica/71-teoria-de-la-ventaja-absoluta-deadam-smith
In Colombia, the level of competition among companies has increased over the last two years. Consequently, profitability is frequently measured against other companies, making it essential to consider economic and profitability performance in the current market. The goal is to acquire a dominant position by fostering the development of new strategies that promote innovation and continuous improvement in procedures, organization, resources, and financing, while managing these challenges without compromising quality and customer reliability. In this context, we analyzed the competitiveness between two funeral homes in Cúcuta, Norte de Santander, using Michael Porter's Five Forces framework. We examined how these companies have managed the high demand for funeral products, services, and services over the past two years.
Barrientos-Monsalve, E. J., Rosales-Núñez, N. A., Rojas-Suarez, J. P. & Barrientos-Rosales, M (2019). La teoría fundamentada como herramienta para investigar los escenarios del marketing, Mundo Fesc, 9(17), pp. 44-48.
Barrientos-Monsalve, E.J., Franco-Carreño, M.C., Buelvas-Gutiérrez, E.D., Morris Molina, L.H., Franco-Garcia, J.C. & Bautista-Rangel, H.M.
(2019). Theorization on case studies in business intelligence management on intellectual capital. (I. Publishing, Ed.) Journal of Physics: Conference Series, 012011.
C. Aguirre (29 de enero de 2014). Conexiónesan. Krugman, Porter y competitividad: a propósito de la visita de Paul Krugman al Perú. [Mensaje en un blog]. Recuperado de https://www.esan.edu.pe/conexion/actualidad/2014/01/29/krugmanporter- competitividad-peru/
Cebreros. (1993). eumed.net. Recuperado el 02 de 04 de 2019, de eumed.net: http://www.eumed.net/tesis-doctorales/2010/eea/Competitividad.htm
Dinero. (2018). Dinero. A Colombia aún le falta mucho para ser competitivo. [Mensaje en un blog]. Recuperado de https://www.dinero.com/edicion-impresa/pais/articulo/estudiosde competitividad-y-productividad encolombia/263959
marulanda ascanio, C., & bastos Osorio, L. (2018). Analysis of the main labor market indicators by gender in Cúcuta in the period 2010-2017. Mundo fesc, 90.
Marulanda-Ascanio, C., Bastos-Osorio, L.M., Gómez- Mina, L., & Barrientos-Monsalve E.J.
(2019) Analysis of the main labor market indicators by gender in Cúcuta in the period 2010-2017, Mundo Fesc, 9(17), pp. 90-97.
O’Donnell, K. (2013). Gestiopolis. Recuperado el 20 de Marzo de 2019, de https://www.gestiopolis. com/competitividad-empresarial/
Oster, S. (23 de 06 de 2015). Competitividad, concepto e importancia. Competitividad, concepto e importancia.
Porter, M. (1979). Las cinco fuerzas competitivas que moldean la estrategia. En M. Porter, Ser competitivo. España: Deusto.
Román, L. G. (2016). La globalización, un enfoque para el desarrollo y competitividad regional de Norte de Santander. Revista Apuntes de Administración, 1(1), 4-14.
Smith, A. (1974). efi- Economia y Finanzas internacionales. Recuperado el 20 de Marzo de 2019, de http://puceae.puce.edu.ec/efi/index.php/economia-internacional/12-teoriaclasica/71-teoria-de-la-ventaja-absoluta-deadam-smith
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